AUGUST 2003

Face & Body Spa & Healthy Aging Conference and Exhibition September 6 - 8 is coming up fast.

DSA Booth #60 - meet Linda Rose, the world's leading authority on hands who will be available to answer all your questions to keep your clients' (and yours as well) hands beautiful.

VIP passes for complimentary admission to the show are going fast, so hurry to get yours while they last. Your attendance has to be activated in advance in order for you to take advantage of this benefit as a DSA member.

All attendees (incl. exhibitors) will be voting for the Spa Person of the Year Award - please check out the candidates for our Spa Persons of the Months for 2002 + 2003 & Adam Broderick; Fayez Tamba; Tara Becker; John C. Gray; Kyle R. Simonson; Peggy Wynne Borgman; Nancy Griffin; Richard Laurie & Charlie Slater &
The pictured beautiful imported Irish Crystal Hurricane Lamp will be awarded at the Gala Reception on Sunday Night to the recipient of the award!

We also urge you to come by and purchase at least one of the Melanoma posters that will show your therapists and clients to detect the early signs of this deadly decease - proceeds of the sale benefit the MELANOMA RESEARCH FOUNDATION for continuing their research to find preventative methods, early detection, treatments and eventually a cure. We hope that you will attend the SUNDAY NIGHT Gala Reception September 7th featuring a Silent Auction to raise funds for this noble cause as well. You must register by latest August 18 for this reception to get your tickets in advance. Admission is $25 ($35 at the door), again proceeds to benefit the MRF!

& For our Spa Members ....
CertifiChecks.com has started a series of direct email promotions to make their clients aware of our spa members' participation in this gift check program - check out - your listing on that site is totally FREE as a member of the DSA and you do not pay any commission for the gift checks that are redeemed at your spa, nor do you have to wait to get paid. You simply deposit the check with your night bank drop.
Here is a sample email that went to customers of CertifiChecks.com.

INFO + FACTS

Planned Campaigns
Email campaigns are scheduled to send for review the first and third Monday of every month. Two days prior to emailing, our email marketing management team determines the content to send for that campaign. Typically, the content is based upon the time of year or the targeted audience.

# of Current Email Addresses for Day Spa(as of June 2003)
559 Total, 141 corporate (branded), 418 Individuals (not branded)

Some interesting statistics:
$100 and $50 are the preferred denominations of giftchecks sold

Top States CertifChecks were bought - Geographic Area Sales
New York has half the sales of CA with PA coming in as #2!!!

Geographic Area Sales
CA 5,805
PA 4,195
NY 2,945
TX 2,360
NJ 1,985
GA 1,425
VA 1,385
MD 1,150
AZ 1,115
IL 1,105
OH 1,060
WA 1,000


Watch your mail for these NEW BENEFITS coming your way:

(1) Special ongoing discounts of 10% from Action Bag & Display, the exclusive retail and promotional packaging designers for beauty and day spa industries!

(2) HealthCard Systems, the exclusive credit card processing company of the health care industry. Special rates for DSA members as well as 24/7 support, easy to decipher statements and more.

As always, please let us know about your concerns (and praises) and for any assistance we can extend to you by contacting us at DaySpaAssn@aol.com or call 201-865-2065.



Please address all concerns to info@dayspaassociation.com.