SUMMER 2004
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You can read this newsletter and all past edition of DaySpaIndustryeNews on Day Spa Industry Newsletter
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After a very hectic Spring Tradeshow Season, including our annual Awards & Charity Celebration, we have lots of news to report as well as new benefits for you – so, please sit down, relax and don’t give up if this turned out to be a bit longer than intended.
As reported in our Winter 2003/2004 newsletter, Hannelore’s invitation by the Chinese Government to present the state of the industry in the US to our peers in Shanghai, she learned quite a bit about the Chinese spa culture. Her power point presentation which was given at the Spa and Resort / Medical Spa Expo in New York City was well received.
Bologna, Italy was her next stop this April upon invitation from the organizers of Cosmoprof, the largest and oldest trade show of the beauty industry, celebrating it’s 35th anniversary this year. The talk centered around the development of the DAY SPA in the United States. As the day spa concept is being exported all over the world, they are looking to us for “how to do it”.
The DSA/IMSA annual Awards & Charity Event was a huge success! Congratulations to our Distinguished Day Spa Award 2004 recipient – GLEN IVY DAY SPA AT BREA, CA. Read all about it here. We like to once more thank all of our sponsors who contributed so much to the success and Monique Iacobacci for her tireless efforts to make this such a wonderful evening for everyone who attended. Here are some pictures for you to remember the evening, and for those who missed it … eat your heart out, and plan to be there next year!
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WE NEED YOUR INVOLVEMENT AND SUPPORT
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(1) Spa Person of the Year Award – we will again announce the winner of this esteemed award during the gala evening event on October 9th at FACE & BODY in San Francisco. We decided to give EVERYONE a chance to vote, including those who will not be able to make it to this trade show – please click here and view the profiles of our Spa Persons of the Months who are in the running and cast your vote!
(2) The Day Spa Compensation & Benefit Survey will also be released at FACE & BODY. We will be collecting the data for this survey online – so watch your email inbox for the announcement that the program is ready to receive your answers. Please do not let us down, without your input we cannot get an accurate picture for EVERYONE to be able to benchmark their compensation/benefit practices.
(3) The Day Spa/Medical Spa Directory 2005
By now you all have received our request to update your listing. Please make sure we get this by July 15th, so that we can meet our deadlines as well. If your membership fee is still outstanding, we urge you to please send in your payment to assure your inclusion in this unique publication that reaches consumers and the trade alike. In addition, take another look at the added benefits we are offering for you to let the recipients of this unique Directory know who you are by indicating up to 7 distinguished symbols next to your listing. We also urge you to take another look at the advertising opportunities in this publication. Remember, this year THE DAY SPA / MEDICAL SPA DIRECTORY will be the December issue of Spa Management! – aside from all the other distribution channels which are already in place. For further information please contact Annabella’s at 814-838-0597 or Annabellas@dayspaassociation.com.
NCEA (National Coalition of Esthetic and other related Associations) voted not to implement the proposed device registry. Thank you to many of our members who answered our call for suggestions about this critical subject, it sure helped us to cast our vote! During the conference, NCEA attendees (DSA was represented by Advisory Board Member Stella Sigfus) voted to create a fact sheet how to buy equipment, etc. Here is your copy.
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UPCOMING TRADE SHOWS
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(1) Cosmoprof – Las Vegas, July 18-20
Visit us at booth #4328C in the Wellness Spa Pavilion – Dr. Reinhard Bergel of H-e-a-t, Spa-Kur Therapy Development + Skip Williams of Resources & Development will be manning our booth – 50% reduction for visitor badges can be obtained by contacting us at DaySpaAssn@aol.com or call us at 201-865-2065
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(2) Worlds of Wellness – Atlantic City, September 8-10
Do you want to spend a few days on the ocean? Here is your chance to volunteer to man our booth – Eric Light will be holding a workshop for attendees how to create your massage therapist practice, carrying CEUs.
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(3) Pathways to Beauty & Well-Being – New York City, September 10-12
Lots of benefits here for DSA members – 50% off registration fee for admission, 5% discount on exhibit space + FREE ad in show directory and FREE link on their website! Sponsorship opportunity available for the SPA TRACK For detailed information please contact Jackie Flannery at 201-226-1440 or jflannery@pathways2.com
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(4) Spa and Resort Expo & Conference – Miami, September 12 & 13
FREE admission to tradeshow floor – call for your VIP Pass. We need volunteers to staff the booth (you will receive an exhibitor badge that will entitle you to all activities within the conference)
Member Speakers so far: John Buckingham, Katie Hurley, Eric Light, Susanne Warfield.
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(5) FACE & BODY, Healthy Aging Conference - San Francisco, October 9-11
FREE admission to tradeshow floor – call the DSA at 201-865-2065 for your VIP pass. We need volunteers to staff the booth (you will receive an exhibitor badge that will entitle you to all activities within the conference)
Member Speakers so far: Catherine Atzen, Katie Hurley, Susanne Warfield, Skip Williams.
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(6) International Congress of Esthetics – Miami, October 23-25
Hannelore to be part of a panel discussion titled “Spa Talk: Where do we go from here?” If you are attending this show, try to be there!
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CALL FOR SPEAKERS
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Both, the DSA & IMSA have become sponsors of UC Irvine Extension, the continuing education division of the University of California, Irvine which is launching a new Certificate Program in Spa and Hospitality Management this fall. Thanks to John Buckingham of Solana MedSpas, our organizations have been appointed to help in the development of this unique program highlighting the business aspects of making a spa profitable.
The program offers continuing education credits.
If you are interested or if you can recommend someone that would like to teach a course, please let us know the candidates name and contact information.
A kick-off event, New Trends, Treatments, and Training: Adding Value to Your Bottom Line, is scheduled for July 25 & 26 at the St. Regis Monarch Beach Resort and Spa in Dana Point, California. The event features informal networking, a keynote presentation by Dr. Jay W. Calvert, M.D., Assistant Professor of Clinical Surgery, Aesthetic & Plastic Surgery Institute, UC Irvine, and a panel discussion with John Buckingham, CEO, Solana MedSpas; Anne Emich, Spa Director, St. Regis Monarch Beach Resort and Spa; and Kelly Costa, Spa Director, SK Sanctuary. The event is open to all DSA & IMSA members. For more information or to RSVP, contact Angela Jeantet at (949) 824-5736; aljeante@uci.edu.
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CALL FOR EDITORIALS
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The DSA has committed writing a monthly column in Spa Management Journal called Day Spa News – we need your input to let the industry know what’s new at your spa, what new products or equipment you may have developed; whether you hired new people, have moved, expanded your facility / plant; have completed a successful charity event – a success story from one of your customers – anything you can think of – you never know who will see an item. The press feeds off each other and consumer publications come to the trade publications and associations to find out what is happening in any industry … so please keep them coming!
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MEMBER NEWS
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David Young of David Young Music – Relaxation in a Box.
Combining spa related items with his music, David created a unique Spa Gift Box that can be personalized with your spa logo. 541-764-2356
Robin Kelleher – Spa Basics is a new book for spa goers as well as spa professionals to educate themselves about the basic services at spas. To order email Robin at robin_kelleher@excite.com
Skip Williams and Zahira Coll of Resources & Development – The Spa Management Seminar will be held Sep. 13-16 at the Ritz Carlton, Lake Las Vegas – to register call 702-436-0371 or www.ResourcesandDevelopment.com
Susie Galvez of FACE WORKS Day Spa in Richmond, VA released a new video “Perfect Every Time: Flawless Makeup Application”. To order this and other publications by Susie go to www.susiegalvez.com (spa owners link)
Jaimey Alumbaugh of Action Bag & Display wants you to know “The Beauty Biz is OUR Bag!” …. aside from FREE plates for custom printing products and 10% off stock items, Jaimey has lots of ideas how to boost your retail sales – contact her at 800-824-BAGS (2247) and watch our DSA Special Reports written by her to be included in your next membership renewal package!
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MESSAGES FROM MEMBERS
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I am a female small spa owner who is looking to contact three similar spa owners to share ideas and travel internationally for spa visits. FAX info to 408-971-4170 or e-mail Releax@Spa-R-and-R.com
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NEW BENEFITS/AFFILIATIONS
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HealthCard Systems, Specialists in Credit & Debit Card Processing for the Heathcare and Personal Care Industry is extending significant savings to our members. Highlights: NO application fee; NO annual service fee; NO minimum monthly requirements; SIMPLE and clear statements. Preferred rates as low as 1.69% + $.20 per transaction. Call toll-free 866-464-4555
LOCALLAUNCH! – If keeping your website at the top of search engines keeps you awake at night and you are wondering how you can get local exposure on the internet – LOCALAUNCH! is here to help. With an exclusive arrangement, DSA spa members have the opportunity to be listed on www.SearchForFitness.com in 72 geographic areas, for a special DSA rate of $155 per year (a 60%+ savings over the regular rate). For more information go to www.SearchForFitness.com and click Day Spa to sign up – now, how easy can it get?
PROMO PARTNERS’ first sampling program of Hershey’s chocolate cups to our member spas was a huge success. More than 50% of our spa members participated!
“The response from the DSA member spas has been fabulous for both, the spas and Hershey’s”, explained Promo Partners President Rhonda Kugelman. “Re-orders started half way into the promotion with huge increases in spa traffic for Mother’s Day”, continued Rhonda. Hershey themselves were thrilled with the promotion and released additional samples for distribution to late joiners and those spas that wanted to extend the program beyond May 31st. Watch you email box for new opportunities coming soon!
Certifichecks.com – by now those spas who are in this system have reported great increase in the usage of this gift check program, bringing new members into their door – it does not cost them a dime, nor is there a waiting period as checks are being deposited into the spa’s bank account the same day – for our spa members who have opted out not to participate (as a member you are automatically enrolled in this program) we urge you to take another look – call our office at 201-865-2065 and register! Attention Allied Members: Certifichecks.com is now offering advertising opportunities that can be affixed onto these gift checks – please contact us for further details.
Transcomp, the Gift Card Specialists through SMARTRewards™ assists you with many programs to determine such statistics like who your best customers are, how many times they visit, how much they spend. Highlights: one flat rate per month (no statement fees, no transaction fees), customized plastic cards with YOUR logo in full color, on-line loyalty database of your customers, and best of all NO MINIMUM CARD ORDER – contact Transcomp at 877-500-6860 and identify yourself as a DSA member.
Salon City News is extending a complimentary subscription to all our members. You should have received your first copy by now. Thank you Steve + Annie Casciola!
Intake Form For Day Spas
Donna L. Malkasian of the Cosmetic Insurance Services has volunteered to design a sample of such a form. It will soon be available to our members. If you are interested in receiving one, please email Laurie@dayspaassociation.com
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THE DSA ORGANIZATION
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Come September, we are planning to rotate the DSA Advisory Board. If you have an interest in serving on our Board, head up committees to assist in growing our organization … in other words, get involved … please let us know of your interest in the following areas:
Strategic Planning / Business & Finance / Education / Seminars & Tradeshows / Membership / Research & Studies / Website/Internet / Media Relations / Special Events / Products & Equipment / Medical Advisory Board.
We look forward hearing from you at DaySpaAssn@aol.com
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IN THE NEWS AND ON THE WEB
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We will be implementing a Press Room on www.dayspaassociation.com.
Please be sure to visit and read some of the articles that appeared in the press lately due to the efforts of the DSA
Media contacts have been increasing over the past few weeks:
We have given interviews to the NYTimes, Newsweek, Chicago Tribune, CNBC, CNN, Journal News in White Plains, Self, Shape, NBC11 San Francisco, Spa 20/20, Spa Business, Discoverspas.com and assisted in creating a list of medical spas in Healing Lifestyle & Spas and the medical spa section on Spafinder.com.
We went to Washington with the NCEA and Eric Light had the opportunity to strike up a conversation with the congressman from NJ about what he would do if there was a way to reduce health care costs. The conversation turned into a serious discussion about preventive care vs. acute care. “He liked the discussion well enough to introduce me to one of his colleagues and also two senior staff people. I've now been asked to draft an outline proposal for a bipartisan working group”, reports Eric Light, President of the International Medical Spa Association.
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TID BITS
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Self-Coining:
Here’s something that needs a word: You get spam in your inbox, and the subject line is disguised to keep you from filtering it out. What would you call this? Spamouflage (camouflaging the spam) – “Google” it and you’ll get 106 listings – how many spa related? Let me know when you get the count!
Adapted from Paul McFedries in FAST COMPANY, February 2004
Seeking – Avoiding:
Do you have a seeking mindset or an avoiding mindset? Do you seem to do things primarily in order to gain something or to avoid something? Psychologists estimate that seeking people comprise approximately 70% of the population and avoidance people make up about 30%. Of course everyone values both directions. The key lies in which one is predominant.
Adapted from Brent Finnamore in SPA MANAGEMENT, May 2004
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Spafully,
Hannelore R. Leavy
Executive Director
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Please let us know if the email address you received this newsletter in is the appropriate one to communicate with you. To unsubscribe please click here dayspaassn@aol.com
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Please address all concerns to info@dayspaassociation.com.
The Day Spa Association
310 - 17th Street Union City, NJ 07087
Phone: 201-865-2065 / Fax: 201-865-3961 / E-mail: info@dayspaassociation.com
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