FALL 2004
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You can read this newsletter and all past edition of DaySpaIndustryeNews on Day Spa Industry Newsletter
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The DSA new Advisory Board 2005-2006
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The DSA new Advisory Board 2005-2006
Chair & Executive Director
Hannelore R. Leavy |
Membership
Stella Sigfusdottir
Spa Academia |
Members-at-large
Linda Brewer
Linda Brewer & Associates
Kelly Costa Gravitt
SK Sanctuary - La Jolla Spa
Marti Morenings
Universal Companies, Inc.
Pamela Price
Author/Broadcaster |
Business & Finance
Skip Williams
Resources & Development |
Products & Equipment
Michael Carter
Athena Health Club & Day Spa |
Education/Seminars & Tradeshows
Douglas Preston
Preston, Inc. |
Public & Media Relations
Kile Law
Blue Water Spa |
Hispanic Community Liaison
German Dulanto
Cossini Corporation |
Regulations & Legislature
Colleen Blevins-Lunsford
Wolf Mountain Day Spa |
Medical Advisory Board
Stephen M. Schleicher, M.D.,
DermDx Centers for Dermatology
Reinhard R. Bergel, PhD,
H-E-A-T Spa-Kur Therapy Development |
Marketing & Advertising
Tara Becker
Spa 415 |
Special Events & Charities
Monique Iacobacci
Spa Design by Monique |
Market Research & Studies
Janet D'Angelo
J. Angel Communications |
Strategic Planning
Eric J. Light
The Strawberry Hill Group |
Your Board has already held one “get-to-know-each-other” meeting and we will soon start to implement new programs and benefits to take the only trade association that caters solely to the day spa industry to the next level.
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THE DAY SPA – MEDICAL SPA DIRECTORY
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THE DAY SPA – MEDICAL SPA DIRECTORY will be in your hands before Christmas! Thank you all for sending in your corrections and choosing the proper symbols – we had quite a task trying to get all the information from members – but we did it! Thank you to Barbara and Gabriel and Ann of Annabellas’s Design Studio for working many extra hours to make this happen!
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TRADE SHOW REPORT
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Face & Body, San Francisco –
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Spa Person of the Year Award 2005
went to Linda-Ann Kahn of Beauty Kliniek in San Diego, CA read about Linda-Ann at www.dayspaassociation.com. Linda made
an extra trip to San Francisco to accept her award at the Gala Reception! Thank you Linda and Congratulations! This was a very
close race (almost like watching the presidential race) between her and German Dulanto of Cossini Corp. – we received almost
5000 votes online! Thank you all for participating and if you have a candidate we should consider – please let us have the name
of this special person (needs to be a DSA member though!) insert picture of award
Here is an email received from one of Linda-Anne’s clients:
Linda-Anne has treated me two times for my Lymphadema in the last week and 1/2. I am planning many more sessions with her
due to the fact that she, since my last lymph node dissection and diagnosis of cancer has been the only professional who has
taken care of my emotional and physical needs as a patient. I have seen fantastic results with her therapy and truly truly am
blessed to have found her. She is a caring and knowledgable person. I wish there were more like her!!
Sincerely,
Stacy Jett
(malignant melanoma stage lll)
Photo credits
Conference Photography by Karen Covell, Joe Orlando, Inc.
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Silent Auction to benefit Melanoma Research Foundation
The DSA donated 1 membership + copies of The Spa Encyclopedia & The Day Spa Business Bible for the Silent Auction – all prizes received top dollars!
Int’l Congress of Esthetics – Miami
Hannelore partook in a panel discussion - SpaTalk with Adam Broderick, CEO of Adam Broderick Salon & Spa & Jeff Kohl, President of I/SPA, moderated by Lydia Sarfati, CEO of Repechage (Lydia promised to join the DSA!)
Don’t miss the LAST Trade Shows in 2004:
Now’s the time to get ready for the premier Spa/Medical Spa industry event of the year and discover everything you need to grow your business in the coming year.
Spa & Resort/Medical Spa Expo
The show features over 150 exhibitors, conference programs for Spa and Medical Spa, Massage University, Spa University, Spa and Medical Spa Tours, Keynotes by Dr. Deepak Chopra and Dr. Max Gomez, and more.
Massage University – December 10, 2004
Spa University – December 11, 2004
Spa and Medical Spa Exhibition & Conference – December 12-13, 2004
Miami Beach Convention Center Miami, FL
Here’s a Special Offer – As a DSA member, you can take advantage of a special offer for FREE Exhibit Hall admission ($40 value) and 20% off Conference Sessions (Please Note: this is for NEW registrations only). When prompted to give your Priority Code, just enter BBMB and your Exhibit Hall Registration will be FREE of charge. If you wish to sign up for Spa/Medical Spa Conference Sessions, call Diana Press at 1-800-363-3631 or 1-203-840-5533 to receive your 20% discount. Click here to register now.
Look for us at booth # 809 and come meet Gabriel, a recent addition to our DSA staff as well as Hannelore who will also be there (Sunday ONLY)!
Please let us know if you can volunteer for a couple of hours, telling other about the great benefits belonging to the DSA! VIP passes available through our offices.
Be sure to attend presentations by DSA speakers scheduled:
Eric Light, John Buckingham, Linda Brewer, Cheryl Whitman
2005 DSA Tradeshow participation – mark your calendar!
Spa and Resort Expo – Los Angeles 2/27+28
Spa and Resort Expo – New York City 5/22+23
To speak at any of those two events – contact 877-232-8845 – the DSA will NOT be holding an organized workshop – individual members who are speaking, are requested to include their affiliation with the DSA in their presentation … and please let us know if and when you are speaking and the topic of your presentation, so we can inform our membership to come and meet you!
IECSC – Las Vegas – 4/30–5/02
We will be holding a workshop on SAT 4/30 9-11 and a post conference workshop on TUE 5/03. Volunteers are needed to help out at the booth and solicit new members throughout the duration of the show. Please contact Barbara@dayspaassociation.com to put yourself on the “schedule”.
Expert Advice on making the most of a trade show (for exhibitors)
(excerpts from an interview with Ruth Stevens in BtoB Marketing)
Q: Why is it so hard to demonstrate the value of trade shows?
A: Business marketers tend to take trade shows for granted. They tend to run on autopilot. If you ask any business marketer why they have certain shows on their roster, you’ll hear some horrifying answers: “Well, our CEO likes that city. Our competitor is always there. We’re always at that show.” If your customers aren’t there and it’s not an efficient way to reach customers and prospects, who cares what your competitor is doing? Marketers tend not to set up specific objectives and corollary metrics and put data collection in place. Also, there’s an organizational disconnect between the marketing function and the event person. That person is driven by logistics and isn’t trained or incanted to think marketing thoughts. The sad thing is that the marketer is sometimes guilty of relegating responsibility of the show to that person. Events and trade shows can be extraordinarily effective as part of a b-to-b strategy. Where else can you meet with 300 qualified buyers under one roof over a two-day period? But if all you’re doing is setting up a booth and putting out a fishbowl and waiting for people to come by, you’re squandering the amazing opportunity.
Q: How are trade shows being underutilized?
A: Marketers see the event as beginning on the first day and ending on the third day. An effective trade show marketing effort probably begins 12 months in advance and ends 12 months after the event. Setting up ancillary events, setting up appointments, identifying your prospects in advance so that your show is as profitable at it can be requires planning and thoughtfulness. Another area is follow-up. The show’s not over when you pack up and go home. That’s just the beginning of the relationship.
Q: What are b-to-b event marketers still getting wrong?
A: My biggest bugaboo is the fishbowl. The cost per contact at an event is the highest in the marketing mix, other than the direct sales call. Why would you ever gather a qualified name in a fishbowl in that passive environment when you could rent the list of show attendees for 7 cents a name? Another is not viewing the event holistically. There’s a lot more going on than sales at trade shows. The PR opportunity is underleveraged. Events do an interesting job of combining all kinds of angles in the sales and marketing tool kit. They’re about marketing, they’re about sales, they’re about PR, they’re about lead generation and they’re about acquisition. But you need to plan for that and execute.
Q: How can marketers improve event marketing effectiveness?
A: Rather than relegate it to the exhibit manager or the event manager, make it a strategic part of the go-to-market process. The second thing to do is to set measurable objectives. The Business Marketing Association did a survey of its membership in 2004 and found that trade shows represented 18.6% of the marketing budget. It was the No.1 line item. That is a red flag for management. If the marketer can’t demonstrate very specifically what is being gotten for that effort, you’re looking at budget cuts. The third big area is viewing events as part of an end-to-end marketing program. It’s no just the event itself; it’s the planning and promotion at the front end and the follow-up at the back end.
Ruth Stevens is a consultant at eMarketing Strategy in New York – Her newly released book “Trade Show and Event Marketing can be obtained through South-Western Publishers.
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MEMBER BENEFITS – NEW AND NOT SO NEW ONES
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Judith August – Cosmetic Solutions that work for you and your clients – because everyone has something to hide! 10% off for DSA members – check out these innovative cosmetic solutions at www.judithaugustcosmetics.com or call 800-528-4878 and mention code #D-SPA to receive your FREE sample!
Constant Contact – are you taking advantage of this benefit that enables you to use their templates for email newsletters to your clients? Your membership entitles you to use their software FREE of charge for 60 days. In addition you will received their very educational and informative newsletters with expert advice on email marketing.
Respond.com – a new agreement with this search engine/lead generation internet site entitles DSA spa members to a bold listing and the remark “Day Spa Association member” accompanying your listing to distinguish our members from the rest of the pack. Click here to sign up or contat Bethany at 703-259-4412. You can also send her email her at howlettb@respond.com
LocalLaunch! – this search engine promises to be an important search tool for your local market – they are experiencing tremendous growth in the 72 markets they currently serve – don’t miss out not being listed there! Click here to sing up or contact Noah Weiner at 800-617-8263
PromoPartners’ - the second sampling program with All-In-One Bar is in progress and we hope that all spa members who signed up with this DSA member benefit are enjoying this unique opportunity to offer something special to their clients! For more information please contact Rhonda at 516-349-0101
Gift Certificates: As the holidays are approaching and sales of gift certificates are at their all-time high, remember CertfiChecks.com – the gift certificate exclusive to DSA member spas, which carry absolutely no cost to our spa members – NO sign-up fees, NO commission to the issuing party, NO waiting period. All you do is treat the CertifiCheck like a regular check that is deposited in your bank account at the end of the day. Spa-Wish.com extends a 20% discount to our DSA spa members when joining their network. Contact Joyce Greenbaum at joyce@spawish.com.
… and don’t forget your benefit with Spalook.com – a spa shopping site that enables not only your customers but also theirs to buy your spa products on line. Contact Jay Hennessey at Jay@spalook.com.
ADVERTISING & EDITORIAL opportunities
For our ALLIED members
Dermasthetic – the first online trade magazine for the esthetic and spa industry in English and SPANISH. We have negotiated some great introductory advertising rates for you – hope you will be able to take advantage of this offer – Contact: Sebastian@aer-group.com. Thank you to German Cossini for writing the DSA column in English and in SPANISH to be included in each issue from now on – click here to check it out.
For SPA & ALLIED members
SPA 20/20 magazine, a publication addressing the growth of the anti-aging and skincare markets, is now a bi-monthly publication! In the January/February issue, you are invited to be included in two *FREE* sections: Hot Picks and News & Trends.
1. HOT PICKS
Please describe *ONE* new product in 50 words or less.
A product picture is required: 300 dpi in a hi-res image, .jpg or .tif format Company phone (toll-free if available)
(Additional related products will be accepted on a case-by-case basis)
2. NEWS & TRENDS
Please use no more than 150 words to describe what’s happening at your company.
Personnel changes, address/phone number changes, Web site or contest updates, special offers, etc. Pictures are accepted, and must meet above parameters.
(Please *do not* include product features)
Contact: Wendy M. Craft, Associate Editor, SPA 20-20 Magazine / LOOKING FIT Magazine, (480) 990-1101, ext. 1083 /FAX: (480) 281-6081 /EM: wcraft@vpico.com
For SPA members
Pilates Lifestyle magazine wants to know if any of our member spas offer Pilates at their facility or at a club nearby they are working with. In addition, they do feature articles on spas and spa treatments and are looking for great photos from our members – full credit will be given. Contact Ruth Kaplan at rkaplan@lifestylemedia.com
Healing Lifestyles and Spas Magazine is closing their Annual Directory Issue for January/February and offers an exclusive $75 listing to all members of the Day Spa Association. To order your listing (which will include an online listing for all of 2005) please contact shanon@healinglifestyles.com
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MEMBER NEWS AND MEMBERS IN THE NEWS
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Spa Week in New York City, the brain child from C+R Media and Spa Addicts.com, was a huge success and took New York spa aficionados by storm. Participating day spas sold out within hours and had to expand the week by either starting the Friday before or extend the offering beyond this event. More such events are planned in other metropolitan areas – for more information contact C+R Media at 212-362-3050.
H-E-A-T Spa-Kur Therapy Development announced the opening of The Institute of Massage & Therapeutic Healing (I.M.T.H.) – the Hydro Spa Training Center – in Fajardo, PR. Read about it here.
The Beauty Show – four of our DSA members signed up for this media opportunity – “Best 100 Day Spas” – they are Divine Laser in Phoenix, AZ; Roop Herbal in Hoboken, NJ; Marios Spas in Akron, OH and Maximus Spa in New York City. The shooting in under way and the first show with the new segment will be aired starting mid-November. If you like to be included in future features, contact Maria Camille, Executive Producer at 949-429-7855.
Pamela Price, co-author of “100 Best Spas of the World” and Borders Booksellers teamed up at a book signing at Spa 415 in Beverly Hills. The next event will be at Borders at Brea (CA) with the participation of Glen Ivy Day Spa at Bea! Dr. Reinhard Bergel will also be present to sign “The Spa Encyclopedia”, which he co-authored with Hannelore Leavy. Pamela is planning more of such events and DSA member spas will be invited to participate to answer spa aficionado’s questions. Link to poster … DSA member spas also participated in Borders’ Educators Appreciation week in October. We will repeat this again next fall and hopefully will get a longer leeway from Borders HQ to be able to include more DSA member spas! |
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Spa 415 in Beverly Hills was featured on Oprah Winfrey’s segment “10 Years Younger” on November 10 – unfortunately we did not get word about this until a day before
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SPA CHARITIES
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Thank you to R and R in San Jose for putting on their annual charity day for the San Jose Family Shelter here locally. “We go to the shelter and do haircuts, pedicures, manicures and neck & shoulder massages. We also give gift bags of products. We will be collecting clothing for the shelter closet, since families go to work and school from the shelter” says Dr. Violet Johnson, Spa Director. “We would be grateful if anyone locally would like to donate 1 hour or more of their time. This year the date will be October 17, from 10:30am to 5:00pm. Anyone interested may contact me through e-mail: Relax@spa-r-and-r.com. They can also check out our website @ www.spa-r-and-r.com where they will be able to view previous events.”
Remember: posting your charity event is FREE on our spa charity page.
Hannelore Leavy was a recent guest of honor at the annual Gala Dinner of the MRF held in New York City. Bill Marsch thanked her for the efforts the DSA + IMSA have made in their fund raising event at the Award and Charity Dinner in May; our efforts to distribute the Melanoma Awareness Poster as well as our contributions to the Silent Auction held at Face & Body in San Francisco. Two of our members contributed prizes to their silent auction in New York (THANK YOU Aurora DeJuliis or The Aurora DeJuliis M.D. European Medical Spa & Nicole Sommers of Gents LLC for your generosity!) Monique Iacobacci, the DSA’s Special Events & Charities Person brought a few of her industry colleagues, including her former employers, one of them a melanoma survivor and one of them a plastic surgeon! This was a great evening and we look forward working with the MRF much closer in 2005!
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YOUR HEALTH
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Received from Judith Stanton, The Retreat at Split Rock in Connecticut
Dioxin Carcinogens - John Hopkins has recently sent this out in their newsletter. This information is being circulated at Walter Reed Army Medical Center. Dioxin Carcinogens cause cancer. Especially breast cancer. Don't freeze plastic water bottles with water in them as this also releases dioxin from the plastic. Dr. Edward Fujimoto from Castle hospital was on a TV program explaining this health hazard. (He is the manager of the Wellness Program at the hospital.) He was talking about dioxins and how bad they are for us.
He said we should not heat our food in the microwave using plastic containers. This applies particularly to foods that contain fat. He said that the combination of fat, high heat and plastics releases dioxin into the food and ultimately into the cells of the body Dioxin are carcinogens and highly toxic to the cells of our bodies. Instead, he recommends using glass, Corning Ware, or ceramic containers for heating food. You get the same results without the dioxin.
So such things as TV dinners, instant ramen and soups, etc., should be removed from the container and heated in something else. Paper isn't bad but you don't know what is in the paper. Just safer to use tempered glass, Corning Ware, etc. Remember, when some of the fast food restaurants moved away from the foam containers to paper? The dioxin problem is one of the reasons. To add to this: Saran wrap placed over foods as they are nuked, with the high heat, actually drips poisonous toxins into the food, use paper towels instead.
The Benefits of Sleep
How a good night's rest can help you lose weight, protect your heart and more.
Getting a solid eight hours of sleep each night is like putting money in the bank, providing you with a stash of valuable spending power for the days to come. While you slumber, your brain is as busy as a little power plant, keeping electrical currents flowing and essentially recharging your batteries. Cheat yourself of rest, and it will cost you plenty. Studies show that sleep deprivation negatively alters brain activity, slowing reaction time in certain cellular and chemical activities. For example, during the brain's night shift, hormones help repair tissues, preparing them for a new day of movement; sleep deprivation can leave you prone to injury. A slumber debt also interrupts the brain's electrical patterns, producing a spacey, groggy feeling when you wake up.
"Think of your brain as a symphony in which every musician has a role," says registered nurse Joyce Walsleben, Ph.D., director of the New York University Sleep Disorders Clinic and author of "A Woman's Guide to Sleep." "If certain cells aren't firing on time, it throws everything off, like somebody playing out of tune." When you lack sleep, your entire body performs at compromised levels, meaning you can't be your best at work, in relationships, creatively, mentally or physically.
So, while we know you're busy women with too much to do and not enough hours in the day to do it, we've got five reasons you might want to consider making sleep more of a priority:
Boost your weight loss. Can't ditch those few extra pounds? Getting inadequate z's may have something to do with your lack of diet success. According to studies conducted at the University of Chicago, sleep loss interferes with the secretion of cortisol, a hormone that regulates appetite. If cortisol levels are out of whack, you may still feel hungry even if you've had enough to eat. Researchers also found that carbohydrates metabolize slower when you're sleep-deprived, causing sugars to linger in the blood and jack up insulin production, which increases the storage of body fat and can lead to the development of type 2 diabetes.
Lengthen your life. Lots of behind-the-scenes healing goes on while you snooze, including the repair of cells damaged by normal wear and tear and the bolstering of the immune system. "Sleep impacts the body's defense mechanisms," says Ciete Kushida, Ph.D., a neurologist and sleep specialist at Stanford University. "It is believed that lack of sleep increases susceptibility to viral and bacterial pathogens."
A study from the University of Pittsburgh School of Medicine found that good sleep habits are directly correlated to longevity. In a group of healthy people over age 60 who participated in a study for 13 years, those who took longer than 30 minutes to fall asleep were more than twice as likely to die sooner than those who fell asleep faster. The study's authors observed that sleep behavior may be an early indicator of existing health problems, which can affect future health if left untreated.
Enhance your memory. Can't remember which movie you saw last week or the name of someone you just met? You may be able to blame it on lack of sleep, according to a study out of the University of California-San Diego. Researchers found that sleep-deprived subjects have different brain pattern activity than subjects who have the normal eight hours of sleep, and do not perform as well on memory tests. According to John Winkelman, M.D., medical director of the Sleep Health Center at Brigham and Women's Hospital in Boston, sleep loss interferes with the chemical and neurological processes that "lay down memories" into our brains.
Improve your mood. It's probably not news to you that a lack of sleep results in irritability and decreased motivation, but there's actually a chemical reason for it. "Many of the neurotransmitters in the brain that regulate sleep also regulate mood, which is likely why sleep deprivation is associated with mood swings," says Dr. Winkelman. Neurotransmitters, which carry messages to the brain, get sluggish along the way and need to be replenished during sleep. Subjects in a study at the University of Pennsylvania felt stressed and depressed when deprived of sleep, but when they got adequate rest, their moods significantly improved.
Stay sharp. Cut corners on sleep and you'll hamper your ability to function properly at work and other tasks that require attentiveness and quick reactions, such as driving. "Driving while drowsy is no different than driving under the influence of alcohol or drugs," warns Richard Gelula, executive director of the National Sleep Foundation. Getting your full dose of z's optimizes your brainpower and gives you an edge, helping you avoid mistakes and accidents.
Keep your heart healthy. A study out of the University of British Columbia found that women who get less than five hours of sleep per night are 39% more likely to develop heart disease than women who slept for eight hours. Sleep deprivation can raise blood pressure and cause variations in heart rate, which may contribute to heart disease.
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REFLECTIONS...
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The paradox of our time in history is that we have taller buildings but shorter tempers, wider freeways, but narrower viewpoints.
We spend more, but have less, we buy more, but enjoy less.
We have bigger houses and smaller families, more conveniences, but less time.
We have more degrees but less sense, more knowledge, but less judgment, more experts, yet more problems, more medicine, but less wellness.
We drink too much, smoke too much, spend too recklessly, laugh too little, drive too fast, get too angry, stay up too late, get up too tired, read too little, watch TV too much, and pray too seldom.
We have multiplied our possessions, but reduced our values. We talk too much, love too seldom, and hate too often.
We've learned how to make a living, but not a life. We've added years to life not life to years.
We've been all the way to the moon and back, but have trouble crossing the street to meet a new neighbor. We conquered outer space but not inner space.
We've done larger things, but not better things.
We've cleaned up the air, but polluted the soul.
We've conquered the atom, but not our prejudice.
We write more, but learn less. We plan more, but accomplish less. We've learned to rush, but not to wait.
We build more computers to hold more information, to produce more copies than ever, but we communicate less and less.
These are the times of fast foods and slow digestion, big men and small character, steep profits and shallow relationships.
These are the days of two incomes but more divorce, fancier houses, but broken homes.
These are days of quick trips, disposable diapers, throwaway morality, one night stands, overweight bodies, and pills that do everything from cheer, to quiet, to kill.
It is a time when there is much in the showroom window and nothing in the stockroom.
A time when technology can bring this letter to you, and a time when you can choose either to share this insight, or to just hit delete.
Remember, spend some time with your loved ones, because they are not going to be around forever.
Remember, say a kind word to someone who looks up to you in awe, because that little person soon will grow up and leave your side.
Remember, to give a warm hug to the one next to you, because that is the only treasure you can give with your heart and it doesn't cost a cent.
Remember, to say, "I love you" to your partner and your loved ones, but most of all mean it. A kiss and an embrace will mend hurt when it comes from deep inside of you.
Remember to hold hands and cherish the moment for someday that person will not be there any more.
Give time to love, give time to speak, and give time to share the precious thoughts in your mind.
With best wishes for the upcoming Holiday Seasons and to a healthy, successful 2005, I thank you for your continued support of and involvement in the DSA.
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As always, if you have any questions, or if we can be of assistance to you, please do not hesitate to contact me.
Spafully,
Hannelore R. Leavy
Executive Director
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Please let us know if the email address you received this newsletter in is the appropriate one to communicate with you. To unsubscribe please click here dayspaassn@aol.com
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Please address all concerns to info@dayspaassociation.com.
The Day Spa Association
310 - 17th Street Union City, NJ 07087
Phone: 201-865-2065 / Fax: 201-865-3961 / E-mail: info@dayspaassociation.com
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