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Greetings! I hope everyone in the Northeast and Midwest is keeping warm this season, although the South is having unusual weather as well. Hopefully, the winter blues won't affect too many of you. Make sure to get enough daylight to keep going and serving our clients with a smile.  Hannelore Leavy
By Hannelore Leavy, The Day Spa
Association
Join us in the mobilization of the day spa and medical
spa industries to raise funds to help those who
survived the terrible natural disaster that struck the
South of Asia and the Asian Islands.
Here is what we are doing:
We have set up a link on
www.dayspaassociation.com for individuals who
come to our site to donate to the organization(s)
chosen. As of today we have one link in place to
American Friends Service Committee; we are looking
to add two more in order to give choices.
We will collect these checks, record them and send them on. It will take a long time for those 13 countries and the people affected by this disaster to get back on their feet. We will, therefore, keep raising funds on our websites for as long as necessary! Thank you for caring!
If you have not yet ordered your VIP pass for Spa and Resort Expo 2/27+28, Los Angeles this is the last call - this pass entitles you to visit the tradeshow floor FREE of charge and all general sessions. There is a 20% discount on Workshops for DSA members! Contact Diane Press at Reed Expo 1- 800-363-3631 for details. Be sure to attend your fellow DSA members' presentations: Jennifer Breakey (Glen Ivy at Brea); John Buckingham (Solana MedSpa); Michael Effler (International Design Concepts); Janice Gronvold (Spectrec Marketing Communications); Linda- Anne Kahn (Beauty Kliniek); Michelle Schlekewey (Glen Ivy Hot Springs); Nancy Trent (Trent & Company, Inc. - Public Relations); Lynn Watanabe (The Dental Spa), Susan Warfield (PCI Medical Journal).
 International LifeTime
Congress March 17-19
Frankfurt, GermanyHannelore has been invited to be part of an international panel to present the developing of the day spa and medical spa industries from the view of old and new, east and west. There will also be a post conference tour to Wiesbaden and Baden Baden - watch your mailboxes (the real ones) for more information mailed to you from Messe Frankfurt in Atlanta.
Ex-Tracts - New York April 8-11 We welcome the organizers of this show, George Little Management Company, to our membership roster. We will be doing a 1½ hour presentation on developing a day spa (DSA members Linda Brewer of Linda Brewer & Associates, Janet D'Angelo of D'Angelo Communications and Bruce Schoenberg of Oasis Day Spa will be presenting). We will also have a booth to promote the day spa concept to the personal care industry. Look for further information on specials for DSA members in regard to passes and other discounts.
A number of our spa members participated in the
FREE PR opportunity presented to DSA members
through Larry
Oskin of Marketing
Solutions. Those spas that
signed up that do not offer hair services will be
included in another directory, which Larry is
trying to
contract with another magazine. Thank you to those
you made this possible. If you still want to
participate, please contact Larry Oskin,
PH: 703-359-
6000, FAX: 703-934-5490, CLR: 703-508-
6800
Saving Face (New York Daily Candy)
Kile Law of Blue Water Spa, Raleigh, NC,
Advisory
Board Member - Public Relations gave birth to a baby
boy. Lang Law was born on December 22.
Congratulations Kile!
Stella Sigfuss of Spa Academia accepted a research job for the European Tourism Commission and moved back to Iceland. She will be dividing her time between her home country, Ireland and Sweden. She will still remain on our Advisory Board in charge of Membership, although it will be hard for her to tune in at our monthly Advisory Board meetings. Douglas Preston of Preston Inc., Advisory Board Member - Education & Tradeshows announces: SPA CONSULTANT CAREER TRAINING SEMINARS - Santa Cruz, CA-January 10, 2005- Preston Inc. has announced a first in the spa industry: a series of spa business consultant training courses, to begin April 2005 in Los Gatos, California. "There is considerable and growing demand for the services of skilled spa management and business improvement specialists", explains Douglas Preston, President of the company and himself a 20-year spa operations veteran and successful consultant. "Our goal is to meet a pent- up demand for quality career spa consultant training while simultaneously advancing the skills of existing industry professionals." The courses are intended for those interested in assisting present and future day spa operators to maximize sales and revenues, minimize operating expenses, and increase competitiveness and profitability through proven management strategies. Preston's program also teaches consultants how to market, price and successfully sell their services to the lucrative spa market. Working consultants, spa directors, and industry vendors will find the course of tremendous interest and value. For more information visit www.prestoninc.net or telephone 831-325-1490 Skip Williams of Resources & Development, Advisory Board Member - (Business & Finance) introduces 4-Day Seminar On Spa Management For Hotels & Resorts - Shows You How To Make This Happen. This exciting Seminar will cover Spa Finance Principles in the Business Language of Resorts and Hotels, the true purpose of Marketing and the secrets of Public Relations. Maximize your Spa & Hotel's performance with a series of proven "Best Practices." Learn how to utilize your staff diversity to help them achieve top performance. R&D's Spa Management for Hotels & Resorts Seminar will be held February 21-24, 2005, at The Ritz- Carlton, Lake Las Vegas. It's designed as advanced training for Hotel and Resort Executives, Spa Executives, and anyone interested in enhancing their career in the Spa Industry. The format of the Seminar includes Our Unique Spa Lab held at Spa Vita di Lago, Presentations by Industry Experts, Interactive Roundtables, Practical Workshops, and a Question & Answer Forum. Our focus will be producing real results within the Hotel Spa environment. Come prepared for interactive work sessions and lively discussions. For more information www.resourcesanddevelopment.com/Edu cation.htm Pamela Price, Author & Lecturer, Advisory Board Member at Large will be holding a seminar SPA TRACK on March 23 during "TakeMe2TeaExpo" 3/21-23 at the Las Vegas Hilton More information at www.takeme2tea.com or 702-253-1893 Pamela will also conduct a book signing event together with Glen Ivy at Brea on February 12 at Borders in Brea, CA. Representatives from Glen Ivy will be at the book store to answer questions in regard to spa treatments while Pamela will sign her book which she authored with Bernard Burt "100 Best Spas". The Spa Encyclopedia by Hannelore Leavy & Dr. Reinhard Bergel will also be available for sale at this event. Both books can be purchased from the DSA Website
Your NEW Advisory Board has already had a few meetings and it was determined that we should ask you, our members, what you want us to do for you. We are therefore in the process of creating a questionnaire which will be sent to you in the next few weeks. Please keep an eye out for it, your responses will determine what additional programs we can create and which ones to drop, or change.
From SHIZUKA Day Spa, New York City
Anti-Aging with Chocolate & Red Wine!? Eat
chocolate and live longer?
Using a test developed by Tufts University's USDA
Human Nutrition Research Center on Aging,
Researchers at Penn State University found that with
chocolate - the darker the better, because the
cocoa
bean, the main ingredient of chocolate, and
the core of the bitterness contains anti-aging
antioxidants. The substances -- called polyphenols --
can prolong the life of yeast cells significantly and
they seem to work inside human cells too.
Polyphenols are produced by many plants -- perhaps
the best known is resveratrol, found in red wine as
well. The oldest known person, Jeanne Calment, who
lived to be 122 years old consumed two pounds of
dark chocolate every week!
Enough reason to try a dark chocolate and red wine
combination for Valentine's Day!
contact@shizukany.com
ACTION BAG & DISPLAY is celebrating it's 25th Anniversary! Congratulations to Nancy Cynwar, President and Jaimey Alumbaugh, Assistant Marketing Manager. Remember, DSA members receive FREE plates for custom printing products and 10% off Stock items. For more information contact Jaimey at 800-724-BAGS(2247) or info@actionbag.com OASIS DAY SPA in New York City introduces the first Wellness Weekends which include 2 nights accommodations, 3 meals daily, welcome party, spa treatments and Saturday afternoon tea. Oasis has partnered with specialist at Beyond Health to create this weekend of "The Balancing Act of Modern Life - Finding Strength and Balancing Needs in a Complex World". Next dates are 2/11-13 and 3/04-06. For more information contact Bruce@oasisdayspa.com DSA Board Member 2000-2004 Francis Acunzo formerly of Stonewater Spas announces: "Colleen & I are very excited to announce the launch of Acara! Acara is our new Spa Home-Party concept. Growth has been rapid and we are currently in almost 20 states. Our team of independent Acara Advisors conduct in-home Spa Parties where guests experience: scientifically formulated skin care natural bath and body products | aromatherapy healthy snacks | spa secrets | fitness tips Host a Spa Party or better yet, join the Acara Team (or be an Acara Ambassador and pass this information on to a friend or a family member). ASK ABOUT OUR SPECIAL BUSINESS KIT OFFER - LIMITED TIME ONLY!" For further details visit www.acaraspa.com A note from our Spa Person of the Year - Linda- Anne Kahn 
Dear Hannelore, Below are some of the many emails I have been getting in response to the press release - from patients, employees and vendors who voted for me. It is so exciting. Many thanks.
Linda-Anne Linda-Ann. WOW congratulations! Everyone was pulling for you (and submitting your name). This is much deserved. - Fred and the
MIKAL Crew Hi Linda-Anne: Beautiful, Smart, Caring, Kind, Compassionate, Successful, a Great Role Model - these are just a few of the traits that come to my mind when I think of you. You"re terrific and I'm glad you're being recognized for it. I'm glad you shared this with me. By the way, I learned that my Mom's Grandmother (my Great Grandmother) was Bella Kahn. Perhaps you and I are distant relatives? I've always felt a kinship to you of which there are several reasons for and perhaps this is another. I look forward to catching up with you soon. Much
love, Victoria
WELL DONE, Linda-Anne - I'm so proud of you! Love,
Gabs
Happy New Year! Great article as well as picture. I am going to forward it on to England so that they might include it in their next newsletter if that is alright with you? We will look into the possiblity of getting a booth in February if there is still time. Would you consider sharing the booth as well as maybe some of your staff working with us to gather leads as well as get a bit more education? Let me know your thoughts! See you soon! - Caryn
Congratulations Linda Anne! You so deserve this! You must be very proud. Look forward to hearing from you and seeing you soon. Best Regards, Paula
Lucido, Director of Sales
Western USA, Decleor/Carita
Congratulations Linda Anne. You deserve the award. You are very dedicated. Happy New Year,
Judy Leshefka MFT
Many CONGRATULATIONS - we always thought you are the BEST. Lots of love,
Sharon
Thank you, (name withheld for
privacy reason)
Reprinted from Beauty
Industry
Report
It's about time! By Mike Nave Aveda is finally selling online. It seems the entire beauty industry was afraid to make this move for fear of backlash by distributors and salons; however, Aveda's lead should open the floodgate for manufacturers to sell online while maintaining their financial relationship with distributors, salons and spas. Consumers can now go to Aveda.com to purchase their favorite products. The initiative services new and existing Aveda customers and helps customers find local salons while maintaining the Aveda branded experience. It is also designed to minimize diversion of products sold on unauthorized websites. Whether customers reach the online store through Aveda's website or through a link on salon websites, salons will receive a percentage of their customers' online purchases. For those customers who do not already belong to one of Aveda's salons and spas, the site will refer them to one close by. This concept is nothing new to Reshare Corporation, which is a pioneer in distribution relationship management and spent a great deal of time providing their knowledge and expertise to Aveda. "Aveda is utilizing our concepts and followed the majority of the recommendations we gave them," says Adam Southam, Reshare's CEO. Dominique Conseil, Aveda's President says, "We believe that our actions products and services always embody the notion of excellence."
INTERNET UPDATES FTC postpones effective date
of CAN-SPAM rule
provisions
The Federal Trade Commission on Wednesday
announced it has postponed the effective date of
rule provisions it adopted Dec.16 establishing criteria
for determining whether the primary purpose of an e-
mail message is commercial.
The FTC had determined in December that the
provision would become effective on Feb. 18.
However, the federal government's Office of
Management and Budget deemed the provision
a "major rule," which means the changes cannot take
effect until at least 60 days after they are submitted
to Congress. Therefore, the revised effective date is
now March 28.
"It has to do with the potential economic impact of
the rule," said Allen W. Hile, assistant director-
division of marketing practices at the FTC.By Carol Krol
Spafully,
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